The Holistic Ingredient from Amy Crawford

In 2012, The Holistic Ingredient was an entirely blank canvas. Today it is an online wellness hub, a ‘go to’ destination for all things whole foods, clean living and positivity for hundreds of thousands of people across the world. Ultimately, the objective of THI is to inspire others to achieve a healthier, happier version of them; to ignite a fire in every area of their lives. We are honored this week to catch up with Amy and talk to her about all things wellness. 

Tell us a little about your journey and who you are?

I am the founder of online wellness hub The Holistic Ingredient. It’s a culmination of all the things I am passionate about – food and cooking, toxic-free living, healing therapies and helping others bring their dreams to reality. I am a certified Health Coach, Business Coach, Reiki Master and a practitioner of Hypnosis, EFT, NLP and CTC, a 2-hour life transformational therapy that is available to clients all over the world.  I am also the author of a recipe book series entitled ‘A Nourishing Kitchen’.
The THI journey started by default as part of my healing (from Chronic Fatigue Syndrome) and it really just took on a life of its own. I started blogging during my recovery as a means of sharing what I learnt along the way, in the hope that I could inspire others to wellness. Studying to become a health coach satisfied my thirst for knowledge in this area too. I set up an Instagram account and surprisingly my feed quickly developed interest. It was this that spurred me to write THI’s recipe books, whole food recipes that played a significant part in my recovery.


What is The Holistic Ingredients health and wellness philosophy?

As far and wide as possible:

  • To eat whole foods as close to nature as possible, foods that suit our bodies own very specific requirements.
  • To live as clean a life as possible, by removing toxic chemicals from our environment
  • To foster a balanced and positive mindset, in the knowledge that our thoughts become our reality.

What is your best foodie tip for someone wanting to start looking after their body?

Simplify your diet. Eat foods as close to nature as possible. Do this by choosing to avoid processed food, foods with numbers on the back that you don’t understand. Stick to the perimeter of the supermarket where the whole foods reside.

Often when people think ‘clean eating’ they think BORING! You certainly prove all of those believers wrong. What would be one of your favourite go to meal?

For lunch or dinner I’d say my quinoa, goats cheese and roast veggie frittatas (you can eliminate the cheese for a dairy free version of course) I love it because it’s an awesome way to use up left over veggies and cooked quinoa:

You talk about giving yourself the gift of self-love. How does someone get here…. What is the first step they can take?

In my view it starts with mindset. Making a conscious decision to choose better thoughts, talking to yourself as though you were talking to a best friend, thinking only about what you do want, not what you don’t. It has been proven that our thoughts become our reality – so choose them wisely and speak to yourself with absolute respect and compassion.

In this busy world we live in, it seems people are only just starting to become aware of the toxins within their environment. When you went tox free, what were the changes you noticed on your health and wellness first?

When I went tox free, I removed all toxicity from my environment – from my body, my food, even my mind. I did all of it at once (in light of the seriousness of my illness) and for me the benefits were many. I felt greater energy, my skin became clearer, my mind was sharper, my eyes whiter.

How do you spend the first 80 minutes of your day?

I wake up and drink a huge glass of warm water with apple cider vinegar and fresh lemon juice. I then meditate for 20 minutes and hit the footpath with my beloved pooch Wilson for an hour walk.

Tell us the best piece of advice you have received?

Oh there are so many…but the one that really comes to mind is the words my Doctor shared with me as he urged me to move to a whole food diet. To help simplify this process for me, he said this “Imagine with every food choice that you are eating out of your own backyard (or someone else’s, given mine is tiny ;-). Could it be grown there? If not, then no, don’t eat it.”





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Amy’s title.
Please refer to Amy as per the following. *Note that Amy is NOT to be referenced as a nutritionist.

Short: Health and wellness practitioner and founder of the online wellness hub The Holistic Ingredient.

Long: CTC therapist, Health Coach, Speaker, Author of wholefoods eBook series, ‘A Nourishing Kitchen’ and Founder of the online wellness hub, The Holistic Ingredient.

Bio. When chronic fatigue syndrome put a swift end to a million-mile-an-hour corporate career, it also created the most incredible life transformation imaginable. Now free of CFS, Amy credits her return to health to a whole food, sugar/toxic free lifestyle combined with extensive energy healing and a range of therapies called CTC (Combined Therapy Cocktail) of which she is now a practitioner. Amy’s online wellness hub The Holistic Ingredient and her whole foods eBooks, A Nourishing Kitchen & A Nourishing Morning and Nourishing Kids combine her passion for food and cooking, toxic-free living and healing therapies.


I hope you enjoyed another Inspirational Interview with Amy. Stay tuned for next Sunday to be inspired again.

S xx