GoodnessMe Box with Peta Shulman

We love the GoodnessMe Box, and think it is such an amazing way to help guide you on what products to pick, especially when starting your health and wellness journey.

Peta Shulman (founder) designed the GoodnessMe Box to get you excited about eating pure and wholesome food that is always natural and GMO-free. “Each month, we surprise you with 5-10 health food goodies so you can get your hands on the most sought-after clean eats the world is going nuts about! The GoodnessMe Box experience is all about discovery so each month the content of the box is a surprise. Plus, each GoodnessMe Box includes nutritional recipes.” – Peta

Sounds pretty cool right? That’s because it is, everyone loves opening a parcel not knowing what to expect! 

Read on to find out more about these awesome little boxes and Petas best tips and tricks for your journey.


Tell us a little about your journey and who you are?

I have always been extremely driven and ambitious which at times hasn’t necessarily had great effects on my health. I knew from day one that when I finished university, I wanted to start my own business. At the time I thought it would be a PR agency- I had no idea how my health troubles would end up being the catalyst for a change in my career.

Five years ago, after I had stepped foot in a remarkable health and wellness PR agency with a unique opportunity for work, I found myself bed-ridden for 3 months with barely enough energy to walk to the kitchen. After seeing doctor after doctor I was still no closer to the problem and more importantly, no closer to the cause of my illness. I was fatigued and suffered from a constant headache, muscle aches and heavy limbs. I pedalled on and told myself it was all in my mind, eventually getting well enough to start the new PR role.

Suddenly, my eyes were opened up to the world of integrative health and wellness- speaking to hundreds of health practitioners, attending integrative health conferences, working with the latest health foods and supplements and learning about the movement of prevention. It became clear to me that what we put in our bodies, how active we choose to be and how we manage our stress plays a fundamental role in the state of our wellbeing.

The only problem was, it was three years on and my body was still breaking down each month.

In 2012, I was at my breaking point when I was finally diagnosed with an autoimmune condition. I decided I needed to take charge of my health and be consistently mindful about the foods I was eating. 1 year on, since making positive changes to my diet, I’ve completely overhauled my health and I’ll never look back!

Living with my close friend, a nutritionist, really cemented the idea of GoodnessMe. We would share and talk about health food daily and loved the idea of healthy goodies being delivered to our doors each month- almost like a monthly gift to ourselves! After much research and planning I discovered this concept had been successful overseas. I decided there was no reason it wouldn’t work in Australia, as the health industry was on the cusp of booming.

Starting a business takes a huge amount of time, energy and personal sacrifice. I have no doubt that if I had not taken charge of my health, I would not have had the stamina to start and continue GoodnessMe Box.

I created GoodnessMe Box to get people excited about eating clean, nourishing the body with pure wholefoods and being a part of what I like to call the wellness revolution

What is the GoodnessMe Box health and wellness philosophy? 

It is our philosophy tosupply our customers ‘food with integrity’! We pride ourselves on collaborating with the highest quality health food brands, who share our passion to provide wholesome and natural food products that are GMO-free and aim to follow ethical manufacturing and trading practices.

Along with our team of health practitioners, GoodnessMe Box has a Code of Ethics Criteria which helps determine which products are selected for each box.

In addition to products being natural and GMO-free, we search for products that are two or more of the following: Organic • Raw • Gluten free • Dairy free • Sugar free • Vegan • Sustainable • Fair trade

We seek products free of artificial sweeteners, artificial preservatives, food additives, synthetic trans-fats, artificial flavours, artificial colours, Monosodium Glutamate (MSG), and High-Fructose Corn Syrup (HFCS).

You provide the most beautiful boxes of goodies to help people along their wellness journey. How has incorporating some of these foods into your diet helped you?

 It is important for my body that I avoid inflammatory foods. I am acutely aware that when I feed my body refined and processed foods, my body does not feel at its best and it impacts my immune system. In addition, gluten and refined sugars are inflammatory, so these are foods that I largely avoid as well. 

To some it may seem like I cut a lot of food groups out of my diet, but this is what I have found works specifically for my body and my condition and has been advised by my healthcare practitioner. One of the great things about GoodnessMe Box is not only does it introduce you to pure and wholesome foods void of any nasties, but it also provides delicious alternatives if one does have a food intolerance or specific dietary requirement. We have featured everything from gluten-free pasta made 100% from corn, sugar free muesli bars, pink peruvian unrefined salt, dairy-free milks made from rice, oats and even macadamias, gluten free pancakes, sugar and dairy free nut butters (yes they do sneak added sugar and dairy into nut butters!), BPA-free organic chopped tomatoes and more!

What does ‘eating clean’ and ‘nourishing your body’ mean to you?

Eating clean and nourishing your body means eating pure and wholesome foods in their most natural state free from any added nasties. It also means listening to your body and which foods are right for you. It is all about trying to embrace wholesome foods that are as close as possible to their original form.


What is your favourite go to recipe?


Breakfast is my favourite meal of the day and I’ll wake up half an hourly earlier simply to savour my meal and feel truly nourished for the day ahead.  My ultimate recipe is my almond meal pancakes.


  • 1 x egg
  • 1 tbs almond meal
  • 1/2 tbs coconut flour
  • 1 tbs vanilla pea protein
  • 1 tsp maca powder
  • Naturally sweetened vanilla essence
  • Natural sweetener of your choice (optional)
  • 1 tbsp coconut oil
  • Raspberries
  • Mayver’s coconut and peanut spread

Combine the almond meal, coconut, flour, vanilla pea protein, maca powder, vanilla essence and egg in a mug and stir. Add about ¼ cup of water to thin the mixture.

Add a tsp of coconut oil in the pan. Pour the pancake mixture and flip the pancakes when golden on each side.

Drizzle with a tbsp of Mayver’s peanut and coconut spread and top with fresh raspberries.


For dinner my favourite go-to recipe is roasted stuffed capsicum with almost anything you like! This dish enables you to get whole lot of veggies into you day.

Serves 2


2 x large red capsicums

1 x celery stalk

1 x carrot

1/2 x brown onion

150g organic grass-fed beef (you can use 1 serve of tuna for a vegetarian option)

Spices (I l like paprika)

Coconut oil (you can find neutral coconut oil if you don’t like the taste with savoury meals)

1 cup brown rice

Himalayan Pink Salt and Pepper


  1. Soak the rice in boiling water until ready and then strain.
  1. Cut off the tops of the capsicums so they are like lids and remove any membranes and seeds.
  1. Finely chop in small dices the carrot, celery and onion.
  1. Place oil in a large pan followed by the diced brown onion. I use coconut oil spray so it spreads evenly. Once it begins to brown slightly add the carrot and celery. Sautee until the vegetables are soft.
  1. Add your cooked brown rice to the pan along with some spices. Mix together.
  1. In a separate pan cook the mince with oil for about 5 minutes. Add spices. Once cooked to your liking combine with the rice and vegetables and mix will.
  2. Stuff each capsicum with the mixture from the pan and place the capsicums snuggly together in a deep dish so they do not fall over. Cook on 180 degrees for about 20-25 minutes until the capsicum skin in soft and has darkened in colour a little.
  3. Top with dairy-free pesto for some added flavour. I buy an amazing pesto made from kale and cashews!

How do you spend the first 80 minutes of your day?

I’m one of those people that spring out of bed! As soon as the alarm goes off I’m wide awake. I start my day with some warm water and lemon juice followed by a small mug of bone broth. It is important to get my digestive juices started and I find the bone broth very healing for my gut. As 70% of our immune system is located in our gut I really try and take care of this. I usually then do 45 minutes of exercise. Sometimes I go for a walk while other days I’ll do weight training for resistance or attend Pilates near my office. It is important that I exercise first thing in the morning as I find it otherwise doesn’t get done. You never know where the work day may take you and by the evening it can be difficult to get to a class or gym. This is followed by breakfast- if I’m at home its poached eggs on toast with avo and spinach and if I’m at work I have my protein and porridge ready to go. Before you know it, 80 minutes has passed, it’s 9am and I’m ready to rock and roll for the day.

What are your health and wellness non-negotiables?

I love this question, as I have a few health and wellness non-negotiables!

  1. 8 hours sleep – sleep is absolutely critical to my overall health and wellness. My body is susceptible to getting run down easily. I find if I take the time to replenish and recharge it makes all the difference in the world. I know with 8 hours sleep I function at my best.
  2. Bone Broth – I have a small mug each and every morning. With 70% of your immune system located in your gut, it is super important to look after your digestive system.
  3. Probiotic and Zinc – I take my probiotic and zinc twice every single day.
  4. Make time for friends and family – It can be very easy when running a business to become absorbed and have little to spend with others. Relationships are so critical for support and for emotional wellbeing and I’m lucky to have a very tight support network around me.
  5. See a health practitioner – I am a big believer in not self-prescribing or self-diagnosing be it with supplements or cutting out food groups. Food can be so powerful to help heal so make sure you find out what is right for your body. I see my health practitioners regularly as our bodies are constantly changing.


Tell us the best piece of advice you have received from someone?

Be as proud of what you do as you are of what you choose not to do.

I have this piece of advice pinned up on my office wall. It reminds me each and every day the importance of sticking to my values and ethics.

What is the most rewarding thing for you living a life full of health and wellness?

Feeling unwell for so many years eventually became my ‘normal’. Fatigue, headaches, body aches, low energy and a poor immune system was all accepted as part of my every day. Now that I’m on the ‘other side’ most of the time, there is nothing more rewarding than simply being able to feel good. I do have my moments every now and again when I have stretched my limits- this reminds me to stop and rest. I am simply happy that I now know how to listen to my body. Looking back, the difficult part is that often we have to reach our limits to really appreciate our health and look after ourselves. We should be taking a preventative approach to our health to stop our body from reaching any kind of breaking point to begin with.

Where can our FW family find you?

Instagram @goodnessmebox

Twitter @GoodnessMeBox

I hope you have enjoyed another inspirational interview. Stay tuned for next week.

S xx